Are you planning to build a career in digital marketing? Today, indeed, it is a prospective field. But, whether you are a freelancer, a business owner, or a professional working in a company, it is essential to know the fundamentals of digital marketing to help you create a strong foundation. To know about the fundamentals and the basics of digital marketing, you can go ahead with any online digital marketing courses in India. To be an effective digital marketer, you need to know each and every aspect of digital marketing that can help you augment brands. Here are the basics of digital marketing that can help you: 1.SEO Search engine optimization or SEO is the backbone of digital marketing campaigns. The primary purpose of SEO is to optimize all the content being published. This will help search engines index the content and reach it to the right people at the right time. One of the best strategies to a successful SEO is to target the right keywords that are effective...